Ecommerce Business Building Basics


It’s not unusual for small businesses to struggle when dealing with new marketing techniques. There are a lot of promises attached to products, and it’s tempting to focus on what seems like a quick solution. But there is something to be said about getting back to the basics of business building.

Content Marketing

Push marketing means sending your message out via multiple media in the hopes of getting new customers. That is a more traditional marketing technique that’s still being used today but to a lesser extent. Content marketing means that businesses have the opportunity to provide useful content as a means of building industry reputation as thought leaders and experts. It’s a way to build trust. According to HubSpot, an inbound marketing company, 92% of business blogs that posted multiple times daily attracted customers through their blog. In 2009, they sampled over 1,500 of their clients and found that those who blogged got 55 percent more visitors.

Making content a part of your ecommerce marketing strategy pays dividends over the long term. Using search engine optimization (SEO) which is a technique that helps your site to be more visible on the internet means that customers can find your business when they search using specific words or phrases that you’ve included in your content. There is an art and science that goes into this technique but it is a proven way to attract customers. Creating guest posts on other sites that are seen by many visitors per month is also a way to multiply your presence with limited effort.

Use Social Media to Build Reputation

Some businesses shy away from social media because of fear and disbelief. They believe that there is no direct link to sales and are afraid a misstep can seriously damage the business. No doubt that social media has become a powerful tool that can make or even break business reputation just like many other things. Properly utilized, it builds engagement and promotes interaction across a variety of platforms. Customers who like what you have to show or say can share it with their friends, fans and followers, who can share it with their friends and so on. They essentially become brand advocates for your company and that builds more awareness, which can lead to more sales. It is a slow cumulative effect that yields strong dividends over time.

Build Your Customer List

Gone is the “one and done” mentality of sales. Today it’s about building lists that will generate income for years to come. Capturing customer information to build a marketing list is a gift that keeps on giving. When you have a willing, captive audience who trusts you, they are more likely to buy from you more than once. Making sure that they know that their privacy is safe and keeping the promise about customer service means that they will more than likely stay on your list.

When it comes to marketing for your business, it’s easy to fall for the newest tools and the latest trends. What you do to engage and interact with customers hasn’t really changed. It’s just how and where you do it.

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