What You Can Learn From the Trend In Minimalism

Minimalism is a trend that has been translated to all forms of creativity, including music, art, architecture, interior and graphic design. In web design, minimalism is especially effective in emphasizing the functionality of a website. For this reason, it’s gaining momentum among web designers and web users.

What Is Minimalism?

Minimalism is a design style that includes only the most basic and vital parts that make a design functional.

Minimalism (one common form called “flat design”) is seen as a reaction against the ornamental nature of skeuomorphism: a style that applies a real-life aesthetic of interfaces with gradients, bevels, drop shadows and textures. Minimalism focuses on functionality, rather than decoration.

What Does It Look Like?

While minimalism definitely leaves room for creative liberty and brand personality, the trend maintains certain characteristics to achieve functionality.

Simple Grids

With chaotic information all over the internet, it can be refreshing to see a crisp, orderly layout. Grids are a common trait of minimalist designs because they emphasize simplicity and usability.

DB Works

Minimal Color

Color is usually used conservatively and strategically. With white, gray and black often dominating the design to avoid confusion, pops of bright color guide the eye to its purpose.

Stapley Design

Negative Space

With the lack of unnecessary aspects, there should naturally be a fair amount of negative space in minimal design. White space can also be used as a design element itself to separate and highlight different areas.

Aquiesdonde

Geometric Shapes/Images

Images are void of decorative treatments, so the most functional shapes are frequently squares, circles, or other crisp geometric shapes. In most minimalist websites, these shapes are made into icons or illustrations. The style of your icons should line up with the aesthetic feel of the rest of your design.

Mickael Larcheveque

What It Does For Your Design

Reverts to Basics of Functionality

The process of removing cluttered elements from your design is actually quite challenging. Deciding on the right material to include requires a lot of thought, testing and balance. To do this, you can subtract pieces until you’re on the verge of breaking down the function of the site. This enables visitors to easily understand the purpose and navigation of your site.

Makes You Memorable
The characteristics of a minimalistic logo are easier to remember than a complex one. Even if a user catches a glimpse of your minimal site, its simple aesthetic will easily stick in their memory, while a more complex site is confusing and forgettable.

Gives You Consistency

One challenge that web designers experience is making the visual identity of a site consistent throughout. A minimal design allows for your point to immediately be communicated to users, and is much easier to keep consistent. Consistency builds a stronger brand identity, which helps instill trust and reliability in the minds of users.

These benefits can enhance your website if you choose to explore the minimalist trend. While you explore its different characteristics, remember to focus on creating a great user experience, because that’s what minimalism is all about.

Author Bio

Luke Clum is a graphic designer and web developer living in Seattle. You can find him on Twitter @lukeclum




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