Things to know before designing your website homepage

With internet turning the world into a global village, the world has become a smaller place for all. Businesses have started to cater customer globally and new sources and ways of earning has evolved. As small companies have been launching websites to offer their products and services throughout the world, many companies have been redoing their websites for a complete makeover. Individual websites are also on the rise to announce and market their expertise. Content management, internet marketing, blogging are also many ways of earning.

Website designers and content developers are in demand and even the green horns are having a good time. But before you start designing your home page as an individual or as a company here are certain things that you must understand to make your web presence better if not the best.

1. KNOW THYSELF :

Before beginning to work on any website, representing an individual, small business, or a non-profit organisation, it is always important to understand and know the journey so far. A mission statement or a vision statement adds to the value of the page. It also sets the tone of understanding by a visitor about the company.

Mentioning the uniqueness of the organisation and a statement as to how the organisation wants to remain in the hearts of people adds a lot of depth in the webpage or site as a whole.

2. KYC: KNOW YOUR CLIENTS

This is arguably the most important part while designing the site and its contents. Most organisations try to boast about their greatness and achievements all over the place. They tend to get lost as what to tell and what not to. On the contrary putting yourself in the visitors shoe and working out what the visitor intends to find in a site might be more useful.

Mostly visitors come with a mindset of ‘what they will get’ and not ‘what you are’.

3. KNOW YOUR PURPOSE

It is very important to understand the purpose of the site being built. If the goal or purpose is just to have a mere web presence, let it be that.
But if the purpose is online transaction, online teaching, online donation collection, selling products or some specific goal, then they have to be designed for the same purpose. The home page needs to spell out its purpose as well.

4. COPYWRITING

One of the most neglected areas in website designing is copywriting. It is always better to have the copy written first, as it will help you or the creative team visualize the web page better. A good copywriting can set the mood and feel of the web page that is only enhanced by the design.
It is very important to be discrete about words as people like it short and sweet on the net.

Moreover refrain from copying content and using too much key-word within the content.

5. SEO

Your web page or site will be among the billions of pages hosted in cyberspace. So to make it visible and among the top ones showed by the search engines you have to use Search Engine Optimisation. Use professional help if needed, but just to make it to the top refrain from any kind of unethical or illegal practises. They will result in your website being banned. Just being unique in design and content will not help; you have to understand how the web works and use it to your advantage ethically.

6. YOUR STYLE STATEMENT

It is very important that you feel happy and satisfied when you visit your webpage or site. So make these small notes about your style and preferences during the initial phases of the page design. Communicate clearly about your requirements on the page or how you want the page to be. If you are designing on your own make a few designs and then use various colour combinations before finalizing. Same goes out for your client as well; show them a few layouts and if possible in different colour schemes as well before nailing one.

A final word before you start

The best way to design a better web page is to search the web page. Visit as many sites as you can, particularly of the same domain for which you intend to design, or your organisation belongs. Make notes of the sites you liked in detail, make notes of the things that you didn’t like as well. Check the photographs, backgrounds, textures, everything.

Another thing is try to keep your page as light as possible; using too much animation, pictures, and application may slow down your page. This may result in the visitor leaving even before the page opens completely. Simplicity can be better and effective too.

About The Author

Margaret is a writer/blogger. She loves writing, travelling and blogging. She contributes in Gardnyr Michael Capital




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