Inspirational Black and White logo designs
1. The importance of the sketch
Any professional logo designer starts their work firstly by interviewing the client(s) and secondly by searching the Internet for similar works as their project. After completing the ladder they will continue with the most important step, namely: sketching. Most of the amateurs skip this step leading to a grave error. Sketching supposes that the creator takes a pencil and draws on paper lots of possibilities ignoring totally the PC for now. To draw only in pencil is very important. Colors shouldn’t be utilized; the concept is the only thing that matters in this step. Conceptualization on a computer with the help of appropriate software is the next step and only after that we can handle the potential colors of it. In this manner of thinking a black and white logo should be an incomplete work but do not worry, it isn’t true!
2. Black and White
A black and white logo in my opinion is like a beautiful girl without any cosmetic surgery. The color is the key factor in any design, but in fact black and white are also considered to be colors! I believe that a good black and white logo is as powerful and more versatile that one using colors.
One of the basic rules of creating logos is the fact that it has to look well in a black and white format, so this rule is always respected by this kind of logos. Also a logo has to be able to render on a variety of media. For example, a company probably will use its logo on a website, but this surely is a mark of professionalism if it can be seen on a business card, on a letterhead and, why not, on a T-shirt. A highly colorful logo or one that uses gradients can’t be perfectly rendered in print, so
regarding this point the black and white procedure presents another great advantage.
Probably after reading my pleading you will ask yourself the following question: “Why don’t logo designers create only black and white logos?”. No way! Color is, as you might notice daily very influential, having a vital impact on everyday designs. My only wish is to emphasize the importance of this kind of logos which sometimes are really cool. The lack of color is occasionally substituted by hidden messages; these messages are for me the most interesting ones. There is a striking paradox yet to be explained:
on one hand a hidden message supposes a complexity in design, to be easy to understand, it has something that puts in function your brain. On the other hand a black and white logo is generally simple, and here is the actual paradox: a simple concept reveals a complex message.
3. Collection
Here is a great collection that shows you the power of black of white. Enjoy it!
Aedilys
Really liked it, very simple using only text without any icons or images. Nicely done!
Quest
I enjoyed it very much because of the text which is put not perfect horizontally. I consider it being very important in the overall design.
Communication Agency
You can imagine here having two letters, hope you see an “A” and a “C”. This is the acronym for Communication Agency.
Enrico Winery
Here is an impressive logo, the design showing power, trust and power.
4
A mysterious design, I do not why, but I like it very much.
Inject
Really cool, imagination of the creator is huge. What an idea, to put the verb inject in an injection!
David Sprague Design
Double “D”, a hidden “S” from David Sprague Design and an hourglass that is hardly noticeable.
Dois pontos
We have two points in two ways: written and drawn. Too many “twos” ?
Dobrado na Ponta
A nice combination between “D” and “P”.
Zoom
This present an amazing concept by writing the word “ZOOM” with the effect of a zoom. The idea is great!
Mafia
A comic effect, I hope you enjoy their humor.
Jeanious
A simple and elegant logo!
Peaces home
It conveys a message of calmness and reciprocal understanding. I do not know if it is appropriate for a real estate company, maybe as church logo it’s better suited.
KV2 Audio
The font used is the most important element in this design.
Sebastian Ruiz Diaz
Out of the box
Auri
Arcadia
OneFoud
X Films
Bat Film Productions
TSG
Circus of Magazines
Cats
Martini House
Genius
Onvo Media
Arrow Tower
French Bakery
Kayako
Gagan is working for Go-gulf.com, a Kuwait web design company that provides web development solution in Middle East.
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25 Comments
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Interesting collection you have up there.
I laughed at the 11th logo: Mafia. That one was hilarious.
Yeah, I think that Mafia logo is one of my favorites. It is a great use of negative space!
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I love black and white logos. Done right they definitely have more impact and contrast beautifully. I really like the Inject example. It not only renders well in black and white, but is a clever use of typography.
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