Inspirational Black and White logo designs

black and white logos

1. The importance of the sketch

Any professional logo designer starts their work firstly by interviewing the client(s) and secondly by searching the Internet for similar works as their project. After completing the ladder they will continue with the most important step, namely: sketching. Most of the amateurs skip this step leading to a grave error. Sketching supposes that the creator takes a pencil and draws on paper lots of possibilities ignoring totally the PC for now. To draw only in pencil is very important. Colors shouldn’t be utilized; the concept is the only thing that matters in this step. Conceptualization on a computer with the help of appropriate software is the next step and only after that we can handle the potential colors of it. In this manner of thinking a black and white logo should be an incomplete work but do not worry, it isn’t true!

2. Black and White

A black and white logo in my opinion is like a beautiful girl without any cosmetic surgery. The color is the key factor in any design, but in fact black and white are also considered to be colors! I believe that a good black and white logo is as powerful and more versatile that one using colors.

One of the basic rules of creating logos is the fact that it has to look well in a black and white format, so this rule is always respected by this kind of logos. Also a logo has to be able to render on a variety of media. For example, a company probably will use its logo on a website, but this surely is a mark of professionalism if it can be seen on a business card, on a letterhead and, why not, on a T-shirt. A highly colorful logo or one that uses gradients can’t be perfectly rendered in print, so
regarding this point the black and white procedure presents another great advantage.

Probably after reading my pleading you will ask yourself the following question: “Why don’t logo designers create only black and white logos?”. No way! Color is, as you might notice daily very influential, having a vital impact on everyday designs. My only wish is to emphasize the importance of this kind of logos which sometimes are really cool. The lack of color is occasionally substituted by hidden messages; these messages are for me the most interesting ones. There is a striking paradox yet to be explained:
on one hand a hidden message supposes a complexity in design, to be easy to understand, it has something that puts in function your brain. On the other hand a black and white logo is generally simple, and here is the actual paradox: a simple concept reveals a complex message.

3. Collection

Here is a great collection that shows you the power of black of white. Enjoy it!

black and white logos


Really liked it, very simple using only text without any icons or images. Nicely done!

black and white logos


I enjoyed it very much because of the text which is put not perfect horizontally. I consider it being very important in the overall design.

black and white logos

Communication Agency

You can imagine here having two letters, hope you see an “A” and a “C”. This is the acronym for Communication Agency.

black and white logos

Enrico Winery

Here is an impressive logo, the design showing power, trust and power.

black and white logos


A mysterious design, I do not why, but I like it very much.

black and white logos


Really cool, imagination of the creator is huge. What an idea, to put the verb inject in an injection!

black and white logos

David Sprague Design

Double “D”, a hidden “S” from David Sprague Design and an hourglass that is hardly noticeable.

black and white logos

Dois pontos

We have two points in two ways: written and drawn. Too many “twos” ?

black and white logos

Dobrado na Ponta

A nice combination between “D” and “P”.

black and white logos


This present an amazing concept by writing the word “ZOOM” with the effect of a zoom. The idea is great!

black and white logos


A comic effect, I hope you enjoy their humor.

black and white logos


A simple and elegant logo!

black and white logos

Peaces home

It conveys a message of calmness and reciprocal understanding. I do not know if it is appropriate for a real estate company, maybe as church logo it’s better suited.

black and white logos

KV2 Audio

The font used is the most important element in this design.

black and white logos

Sebastian Ruiz Diaz

black and white logos

Out of the box

black and white logos


black and white logos


black and white logos


black and white logos

X Films

black and white logos

Bat Film Productions

black and white logos


black and white logos

Circus of Magazines

black and white logos


black and white logos

Martini House

black and white logos


black and white logos

Onvo Media

black and white logos

Arrow Tower

black and white logos

French Bakery

black and white logos


Gagan is working for, a Kuwait web design company that provides web development solution in Middle East.

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Only comments in English will be approved!


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    Interesting collection you have up there.

    I laughed at the 11th logo: Mafia. That one was hilarious.

  2. 20/05/2021

    Yeah, I think that Mafia logo is one of my favorites. It is a great use of negative space!

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    I love black and white logos. Done right they definitely have more impact and contrast beautifully. I really like the Inject example. It not only renders well in black and white, but is a clever use of typography.

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