Resources by Tyler | March 5, 2010 | No Comments »

I don’t usually run press release articles but this website has a pretty cool idea of getting professional custom photography at a fairly reasonable price.

A well-known, high-end luxury-product photographer has come up with a way for businesses to afford his talents, despite the current economy. Mariano Pastor, best known for his work for Town & Country, W, Lancome, Givenchy and more, has launched ViaU! at viauphotography.com. ViaU! offers businesses customized, studio-quality still-life product shots of almost anything with unlimited usage rights for the flat fee of $112.

“If Isaac Mizrahi can create a successful line for Target, I thought there must be a way I can similarly extend my brand to include an affordable price point option,” said Mariano.“So, using a Netflix-esque business model, I invented ViaU! for photographing most small consumer products – toys, wine glasses, laundry detergent, chainsaws, diamond jewelry, soccer balls, lipstick; you name it.”

ViaU! is good news for entrepreneurs, start-ups and small businesses who cannot afford the costly day rates that booking a professional photography studio commands. The convenient flat fee eliminates the need for price estimates and negotiations.

The process works as follows:

Visit Viauphotography.com and create a layout choosing from background choices

No estimates, or negotiations, now you are done. Send your product to ViaU!

Within 24 hours ViaU! will photograph it, post the results for your review, and then return your product at ViaU!’s expense

Download your high resolution photo for a flat fee of $112 which includes unlimited usage rights

Additionally, ViaU! is a new option for creative art directors looking for stock photos. In lieu of licensing traditional stock photos that come with complicated restrictions, ViaU!’s $112 flat fee offers the creative control of custom photography along with unlimited usage rights.

“I am in the business of creating beautiful, hassle-free pictures for my clients,” said Mariano. “It’s your shot when you use ViaU!”

About Mariano

Mariano graduated from Pratt Institute with a degree in Fine Arts.
Early in his career, he worked extensively for Town & Country and W magazines. Over the years, he has created
photography for companies such as Lancôme, Revlon, Schick, Halston and
Givenchy. Mariano has received the Best Photography award from the Art
Director’s Club of New York. For more information visit http://www.viauphotography.com.